Did you know that right now, in 2020, candidates have more options for employment than at any other point in recent history? Through the rise of the internet and the ever-growing popularity of working from home, having a positive work culture is more important than ever because today’s employees aren’t interested in the same things that workers were 50 years ago.

With mental health and happiness at the forefront of conversations, these days, the Millenial and gen-z workforce are starting to care less about their income, and more about having a good work-life balance; and offering that lifestyle will make your business stand out amongst the crowd.

Companies like Buzzfeed or Google are great examples of businesses that have an amazing work culture. They’ve strategically built their brand to align with these new core values in the workplace, in order to attract the best talent and online followers. While you may not have the budget to afford all of the bells and whistles that a large company could offer, you can still build a positive work culture by making a few changes


Work culture is the character and personality of your organization. It is what makes your business unique and reflects the core values and attitudes of your brand. By providing a positive work culture, you’ll create happy, dependable, hard-working team members, thus setting yourself up for long-term success.

Open Communication: Honesty is the backbone of any good relationship, and routinely talking with your employees about their goals, both personal and professional, will create accountability for both management and employees.

Have Fun: Stephen King said it best in the shining: “All work and no play makes Jack a dull boy” well the same goes for your work environment too. Employees who are passionate about what they do will be more invested in your business and work more productively overall.

Support: A good workplace is one that Treats staff like human beings instead of numbers. They should feel comfortable in the office and be able to count on you for help, understanding and resources if trouble arises.

Take Initiative: If you’re not willing to work hard for your brand then why should they? Seriously there’s nothing more motivational than seeing your boss doing the grunt work.

Basically, when your employees are inspired by your brand, they’re more likely to do their best, and since you’re only as strong as your weakest link, you might as well put in the extra time and effort it takes to create a healthy workplace environment.

What does YOUR work culture say about you? Let us know in the comments below!

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