What popular Social Media trends do you expect will impact your business in 2020?
Wildly Digital specializes in all digital media platforms, but this month, we wanted to focus on the specifics of one of the more powerful digital marketing tools available to you; Social Media. That being said, gone are the days where merely having a Facebook and Instagram account for your business was enough to attract new customers.
So in order to reach your intended market, you’ll need to learn how to properly use each app, as well as their different features.
As a savvy business owner, you know that incorporating a substantial social presence into your digital marketing strategy is vital to the overall success of your company. And the best way to stay on top of these new trends is to do your research. Once you know which social platforms best align with your brand, you are much more likely to reach your ideal audience. After all, digital content is the best way to organically connect with a potential client if you know how to use it correctly.
TOP 3 SOCIAL MEDIA SITES TO USE IN 2020
Ever since the rise of Facebook, hundreds of social media platforms have tried to reach their level of popularity. Still, only a few have succeeded in matching the grandeur of Mark Zuckerberg’s creation. While there are many Social Media sites to choose from, Facebook, Instagram and TikTok are estimated to be the powerhouse apps of 2020.
Each app offers something different for the user, so let’s break down how you can utilize them individually to build a positive digital relationship with your clients.
Created by Mark Zuckerberg In 2004, Facebook quickly became one of the first and largest social media networks in the world. As an ever-evolving platform, today’s Facebook looks a lot different than the original. Still, the principle stays the same: It’s all about Connection.
FB Messenger, creator studio, and the Events and Pages features are some of the leading programs that people use to plan important life events and communicate with loved ones. This makes the app perfect for event promotion and networking with potential clients, so it’s an ideal resource for local businesses.
However, Thanks to the new sharing algorithm, it’s almost impossible to gain new followers on Facebook if you aren’t also networking outside of the app, but it is a great platform to continue to build those relationships with the people you meet. This does require you to do a bit more groundwork upfront; however, once word does get out about your fantastic company, the rest will snowball from there. If you’re looking to build your Facebook following start by creating a local event and make sure to invite a variety of people from local groups too.
If you’re willing to spend some money, you can even pay Facebook to advertise your posts, specifically targeting your ideal client and speeding up the process. Thanks, Zuckerberg!
Before being purchased by Facebook in 2012, Instagram was initially created by Kevin Systrom and Mike Kreiger, who wanted to create an app that primarily focused on great pictures of food. Because let’s be real, everyone loves to eat.
Today’s Instagram has grown into an influencer’s dream, as this more complicated visual medium stresses on the importance of engagement and Video. The ideal Instagram page is 100% visually cohesive as it represents the entire vibe of your brand. Colour coordination, topics, education and the overall layout of your page are all things you should consider when creating your Instagram content.
Over the last decade, the app has changed drastically, but the main difference in how you promote yourself on Instagram is all in the details. Instead of a cute photo with a quick caption, users are looking for more flushed out, authentic storytelling and a splash of emojis. While that may seem like more work up front, it actually plays to your favour; the longer someone spends reading your post, the longer they are actively engaging with your brand.
Through Insta-Stories and IGTV, the opportunity to deliver quick, quality content to new and present followers is more prevalent than ever before. This means you have to be a bit more thorough in how you organize your Insta-Content; however, when properly planned and executed, you can grow your following exponentially.
Another critical component of gaining reach on your Insta-feed is all in the hashtags you use, and believe it or not, the time it gets posted. Instagram is cracking down on digital spam, but in order to do that, they have to properly categorize every single image that gets uploaded. Using relevant hashtags, tagging local businesses and influencers, and posting only when your followers may be on their phone, is your best chance for success. For example, if your photo drops at 10am on a weekday, odds are your ideal client is at work and won’t even see the content you’ve created, unless they go back and check your feed on their own time. This is why timing is everything when trying to grow your followers.
Instagram also has the most potential for financial growth in your business out of any other app. In fact, it’s predicted that by the end of this year, likes will no longer be visible on Instagram so that users can focus on growing their following through actual content versus hashtag spam, making it easier to target your specific market.
Shortly after Vine closed down, Zhan Yiming from China created the app “Byte dance,” filling that hole in the digital market. It has since been rebranded as TikTok and rolled out internationally about two years ago. What started out as a simple lip-syncing app, has quickly developed into an easy to use, fun, storytelling outlet that connects millions of people all over the world.
Unlike its competition, the ability to reach a global following is more likely, all though so far, there’s nothing set in place to gain income through posts and followers alone. This means that everyone is using TikTok, but no one is making money off of it, for now.
The cool thing about this app is how universal it is, in fact, you hardly need to know anything about video editing to produce viral content. With TikTok, it’s all about the laughs, perpetuating meme culture and relating to each other on a base level. Users spend hours sifting through funny, short videos that make them smile, some of which they may be spending on your channel too. Because of the honest nature of the app, people are more likely to relate to your brand, especially if you’re joining the community by re-creating trending content as well.
It’s effortless to use, easy to relate to, giving it the potential to grow a following faster than on any other platform. If people trust you and your brand, they’ll be more likely to form loyalty, giving you your best chance to succeed.
It is because of these things that Forbes.com is predicting that TikTok will be the most powerful Social Media tool available to business in the coming years.
Although Facebook, Instagram and TikTok are estimated to be the leading Social Media apps over the next decade, the reality is that you still need to have some sort of presence on all Social media platforms to effectively spread awareness about your brand.
Start with the big three, slowly incorporate the other Socials into your daily routine, and pretty soon that digital awareness will turn into more clients, and eventually more money.